Many health professionals will tell you green tea is one of the healthiest things you can drink. Unlike green tea bags, matcha is a finely ground powder made from whole green tea leaves, which contains 10X the nutrients and antioxidants of steeped tea or coffee.

    These super nutrient rich leaves don’t just give your immune system a daily boost, they give your mind a daily kick (or two...or three). By drinking the whole tea leaf, you don’t just get caffeinated, you stay caffeinated. And because matcha is powerful, yet gentle, there’s no crash, no jitters. It makes you feel energized and focused for hours.

    Why Drink it?

    Simple, it’s like drinking the nutrients of 10 cups of green tea in one serving. Why is matcha so good for you? Matcha green tea leaves are grown in the shade and trimmed young, at their most nutrient dense stage. Then, they are stone ground into a powder which is whisked into water. So when you drink a matcha you’re eating actual green tea leaves. In other words, matcha is a whole food.

    Why Drink it?

    Packed with antioxidants including the powerful EGCg
    Boosts metabolism and burns calories
    Detoxifies effectively and naturally
    Calms the mind and relaxes the body
    Rich in fiber, chlorophyll and vitamins
    Enhances mood and aids in concentration
    Provides vitamin C, selenium, chromium, zinc and magnesium
    Prevents disease
    Lowers cholesterol and blood sugar

    The Perfect Matcha Latte

    This is how you make the perfect matcha green tea latte. The true beauty of matcha is its versatility - you can prepare it pretty much any way you want! Like citrus? Try it with your grapefruit juice. Need extra hydration? Try coconut water or watermelon juice! Smoothie person? Matcha blends up nicely with frozen fruit and plant-based milk. We’re always finding new ways to enjoy our ceremonial grade matcha and adding new matcha recipes to our Pinterest page.

    Matcha History

    Matcha green tea isn’t a fad, in fact it’s been around for thousands of years. The history of matcha began in the disciplined, wellness-driven lifestyles of two groups: ancient Japanese monks & samurai. As early as the 12th century, these great thinkers and strong warriors at the top of Japanese society recognized the benefits of consuming whole tea leaves and established ritual ceremonies around preparing and enjoying matcha.

    Matcha green tea’s history runs deep, so we are committed to respecting the tradition of quality and care with every grain of powder. 100% of our proprietary MatchaBar matcha green tea comes from family farms in Kagoshima, Japan and out of only 13 level 10 tea masters in the world, one of them works to ensure that our powder is prepared to the highest standard. We’ve been working closely with this tea master and the same farmers since 2014, ensuring that each tin of our matcha green tea powder and every can of Hustle Matcha Energy contains only our highest quality ceremonial grade matcha. With MatchaBar matcha products you can expect the world’s best quality powder with 100% of the caffeine and nutrients in every cup.

    Matcha History
    Ceremonial vs Culinary

    People often ask what “ceremonial grade” means. A lot of people think it’s totally made up - some fancy marketing term. We promise you it’s anything but that. It’s both a testament to the long history of matcha as a part of the traditional Japanese tea ceremony and a seal of quality for our own blend.

    Ceremonial grade matcha green tea powder is a mouthful, but it also means that you get everything you expect from high quality matcha:higher levels of antioxidants and L-theanine (3x), caffeine (2x), a bright green color, and deep, layered flavor. Ceremonial grade matcha is produced and blended according to rigorous standards to ensure the highest quality product and the best possible experience.

    Culinary grade matcha, on the other hand, is made for cooking and times when matcha is an ingredient, not the star. Culinary grade matcha lacks many of the distinctive features of ceremonial grade matcha powder. It’s less bright and less fragrant with a bitter flavor. You can literally see, smell and taste the difference between culinary and ceremonial grade cups.

    Ceremonial vs Culinary
    What's so special about first harvest (first-flush) matcha?

    During winter, tender buds have a chance to hibernate and acquire extra nutrients. First harvest matcha comes from the first spring harvest, thus capturing the extra nutrients that the tea plant works so hard over winter to develop. As a result, first harvest matcha has 3X the L-theanine and twice the caffeine of second harvest (second flush) matcha, which contains significantly less antioxidants and nutrients.

    How should I store my matcha powder?

    Matcha green tea powder should be stored in an airtight container away from direct light exposure. Once you pop the lid on our tin, we recommend keeping it in your fridge for maximum freshness.

    How long does matcha green tea last?

    All of our products have an expiration date on them. Please note that so long as you store your matcha green tea powder properly (airtight, away from light, preferably cold), it will keep about 6 months past that date. Also so long as you store your matcha green tea powder properly consuming it after expiration date is not dangerous, however you may notice a change in color and potency of your matcha as it loses its nutrients and may not have the same effect it would at peak freshness.

    Do Hustle Energy cans have to be refrigerated?

    All of our ready to drink products are shelf stable for 18 months, so no need to crowd your fridge if you don’t want to! Please check the expiration date on your product to ensure it can still be consumed. We recommend drinking all Hustle Energy & Hustle Tea products cold & shaken!

    Can I make my matcha green tea latte hot or cold?

    Yes! You may experience differences in the amount of time you need to whisk your matcha green tea powder depending on water temperature but starting hot or cold won’t matter in the end.

    Is your matcha organic?

    Our matcha green tea powder is not USDA organic certified, we do however comply with all US standards and our products are tested for a variety of things, including pesticides. All pesticides used on the farm are within the USDA limits for pesticides and our product is tested to ensure that they meet all of US standards. We are working with our farming partners towards seeking organic certifications and other organic initiatives as the market grows here in the US!

    Is your matcha tested for radiation & heavy metals?

    Yes! We are happy to confirm that all of our matcha green tea powder goes through all required testing for Japanese exports, specifically heavy metals + radiation. Kagoshima is the furthest farmable area from the radiation issues in Japan and there have never been contamination concerns with produce grown there. Even so, shipments of tea we bring in are tested to ensure that our products always comply with US standards for safety. We hope you enjoy!

    Is matcha safe for pregnant women?

    We recommend asking your doctor about the effects of caffeine on pregnant women before consuming!

    Why is matcha tea more expensive than regular green tea?

    Because of the meticulous process in which ceremonial grade matcha is grown and harvested. Matcha green tea powder has 10x the benefits of your standard cup of green tea, but thankfully it’s not 10x the price! We recommend going with our 80 gram tin so you can keep your mornings to around $1 a cup!

    How much caffeine is in matcha green tea?

    Because of the meticulous process in which ceremonial grade matcha is grown and harvested. Matcha green tea powder has 10x the benefits of your standard cup of green tea, but thankfully it’s not 10x the price! We recommend going with our 80 gram tin so you can keep your mornings to around $1 a cup!

    Is there a limit to how much matcha I should have per day?

    That’s up to you and your body! The same limits you’d set for yourself on coffee should be applied to matcha.