About us

In 2014, brothers Max & Graham Fortgang founded MatchaBar, the first matcha cafe in the US.

Partnering with family farms in Kagoshima, Japan, they developed MatchaBar’s own blend of ceremonial grade matcha and set about spreading better energy across the country.

In 2016, they launched the world’s first ceremonial grade bottled matcha, followed by a line of canned sparkling matcha. Soon, MatchaBar became the country's fastest growing natural energy brand.

Now with the MatchaFam behind them, they continue supporting a community powered by positivity by sharing their matcha with the world. From festivals to college campuses to parties in their hometown of Brooklyn, Max and Graham are on a mission to give people the energy to be themselves.

And the hustle continues…