The Pursuit The Pursuit



To create and encourage shared experiences powered by positivity.


To support self-expression by giving you the energy to be yourself, and do what makes you happy.


To make healthy, sustainable plant-based matcha energy using simple ingredients our customers understand.

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carbon offset hustle 100

In the new decade, the cost of doing business is doing your part to protect the Earth.

100% Carbon Offset
100% Plant-based
100% Recyclable Containers

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we offset 12.8 lbs of carbon pollution for each can of Hustle sold. wave wave

Through a partnership with CHOOOSE, we support a CO2-reducing project in Virginia that voluntarily captures and destroys methane that otherwise would have been emitted directly into the atmosphere.


The average footprint for
US citizens is
16 metric tons.

reduces 17 tons.

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Equal to CO2 emissions from 1,913 gallons of gasoline consumed, or 41,565 miles driven by an average passenger vehicle.

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Help us reach our goal of 1,000,000 cans! Try Now star