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brothers graham and max

Our Story

In 2014, brothers Max & Graham Fortgang developed their own blend of ceremonial grade matcha and opened America’s first matcha cafe, MatchaBar, in Brooklyn.

They’ve been spreading the word across the country ever since, giving people the energy to be themselves one matcha at a time.

Laura Vargas with a matcha latte

Our Values

  • Community

    To create and encourage shared experiences powered by positivity.

  • Creativity

    To support self-expression by giving you the energy to be yourself, and do what makes you happy.

  • Responsibility

    To make healthy, sustainable plant-based matcha energy using simple ingredients our customers understand.

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