In 2014, brothers Max & Graham Fortgang developed their own blend of ceremonial grade matcha and opened America’s first matcha cafe, MatchaBar, in Brooklyn.
They’ve been spreading the word across the country ever since, giving people the energy to be themselves one matcha at a time.
To create and encourage shared experiences powered by positivity.
To support self-expression by giving you the energy to be yourself, and do what makes you happy.
To make healthy, sustainable plant-based matcha energy using simple ingredients our customers understand.